As retailers like
7-11 strive to touch consumers at every step of
the purchase cycle, retail marketing has evolved
to become a part of mass-media branding, tactics
for driving store traffic, in-store experience,
and loyalty programs. How to properly create an
attractive atmosphere to stimulate customers’
desire of purchase becomes the biggest challenge
to store owners. Traditional marketing efforts
tend to use DM, flyers, and posters; however, a
dynamic sign has more than 10 times power to get
your customers' attention. Once you have their
attention, you have an opportunity to influence
their buying decisions.
Digital Signage in Retail Store
DIGITAL
SIGNAGE refers to the use of digital technology
to send messages and images to displays in
places frequented by the general public or
specific groups. As we look around our daily
environment, it is obvious that there are more
and more digital messages around us. In the
retail stores, digital signage is an electronic
form of point-of-sale information- to replace
posters, flyers, leaflets, and the other
traditional marketing materials. The content may
inform customers, entertain them or guide them
to certain purchasing decisions. Above all, it
must enhance the quality of their
shopping.
Examples
:
Retail store advertising
Pharmacy advertising
Beauty shop advertising
Restaurant daily special
boards
Shelves in Retail Store
Features
Compact & slim housing to be fitted in
your own mechanical design
Internal large
storage to play MPEG 1/2/4 video
Convenient media content
update via LAN/WLAN
Programmable playback
schedule
Multi-zones display for
video/graphics/text
POS in Retail Store
Touch-enhanced point-of-sale systems
simplify cash registers and reduce operator
errors. It chooses from single to multiple
station payment functionality, according to your
business operations, which is better manage your
inventory and purchasing processes, through a
single, integrated system. In addition, it
expedites payment authorization and processing
at the front line,and it can help your employees
get up to speed quickly and enhance customer
satisfaction.